Written by PRWeek Dashboard contributor Tanya Lewis, this ebook takes you inside the strategies and tactics of successful contests and sweepstakes that have been executed by leading brands.

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Welcome to the PRWeek eBook

Eye on the Prize:  How brands are winning with social media contests and sweepstakes

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Social Channel
How to determine what social channel is best for your contest..

Best Practices
Best practices for aligning contests with your business objectives.

Techniques
Techniques for measuring impact of your contest or sweepstakes.

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